Museum Rietberg sets a colorful sign for openness, tolerance, and love in all its forms. Creating visibility for queer perspectives in digital spaces, exhibition, and the heart of the museums park.

The campaign centers around things "WE ♥"– people, diversity, art, Zurich, and so much more. The visual consists of a simple typographic system, referencing colorful garlands and confettis as a symbol of celebration. A bold visual that was adapted to a variety of products such as Caps, Stickers, Postcards, Posters, etc. – showing the statement past the museum into the city.